NEW KIT CELEBRATES DEVOTION
Everton will hope the new 'vanilla' 3rd kit will bring them some much needed luck when they wear it for the first time against Chelsea away on 4th December 2010.
'Everton Football Club will celebrate its rich heritage of famous strips this week with the launch of the Club's third kit for the 2010 /11 season.
Taking inspiration from iconic strips worn throughout the club's illustrious history, the new strip incorporates collars and hooped socks, echoing the style that was proudly worn during the era of Everton legends Dixie Dean, TG Jones and Ted Sagar.
Supporters will catch the first glimpse of the club's classic-look new third kit when it is revealed by Everton, and its retail partner Kitbag on Friday 17 September.
The theme of the campaign is 'Devotion' to depict the one constant throughout Everton's 132-year history - the fans. The new Everton colours will give the devoted faithful a strip to celebrate with navy shorts, which are teamed with a stylish vanilla top to create a classic look, with a modern twist.
Everton defender, Leighton Baines, said: "I think the new kit is really classy - I like it. The retro look is great and I think the fans will really like it too."
For those devoted Blues that want to look the part when supporting Everton this season, the third kit will be available to pre-order online at www.evertondirect.com from 17 September, ahead of it being launched in Everton One, Everton Two and online on 30 September.
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