With the opening day crowd down to 32,000 Everton need to press every income stream button available, so at £3 a go the matchday programme now has a higher profile.
In a push before tomorrow's game against the Pie Eaters, the official site promotes the programme and says:
'He's been a rock at the back for Everton in recent seasons and Sylvain Distin takes centre-stage in the official matchday programme for Saturday's visit of Wigan Athletic.
The only matchday magazine that matters is fit to bursting for the clash with the Latics, with exclusive insights from the likes of Distin, David Moyes, Phil Neville, Jurgen Klinsmann, Derek Temple, Shane Duffy, Ronnie Goodlass, Phil Jagielka, Chris Woods, Jack Rodwell, and Graham Beecroft.
Distin is the star player feature, with the Frenchman sitting down to reflect on an eventful start to the season for Everton as well as putting to bed a few tales from the tabloids.
There is all the action and reaction to last weekend's 2-2 draw against Aston Villa, while ex-Tottenham Hotspur striker and current United States coach Klinsmann explains his recent presence at Finch Farm.
Former Blues and Wigan ace Temple discusses his time at both clubs and there's an update on young Duffy's exploits on loan at League One Scunthorpe United.
The outspoken Goodlass pens his regular column, while it's the turn of Jagielka in the Gimme 5ive feature as the centre-back reveals his best tunes, places as well as some random favourites.
Goalkeeping coach Woods talks golf in Forget All About Footy, while Rodwell assesses his partnership in the centre of the park with Marouane Fellaini and talkSPORT commentator Graham Beecroft gives his views on the Blues in Press Box.
Moyes and Neville write their latest programme notes, plus there's a full round-up of all the latest community, reserves, academy and Everton Ladies news.
There is everything fans need to know about Wigan, and supporters of all ages can tackle the Spot the Difference puzzle as well as having their say on Everton's best-ever Premier League XI for a future DVD.
All this, plus plenty more columns and features, make the official programme an unmissable read.
The 84-page edition is priced £3 and will be available to purchase inside and outside the stadium, from the Everton One and Two megastore and sales points outside of Goodison and in Stanley Park car park.
For our long-distance supporters we offer a subscription service where your programme will be delivered on the day of the game so you can feel part of the matchday experience no matter where in the country you live.'
'Programme, Football Progamme'! Make sure you buy one, it will go towards the coffers for the January transfer window of opportunity.
Email Bluekipper at firstname.lastname@example.org